Introduction

In today’s booming cross-border e-commerce and digital marketing landscape, printed advertising remains a vital component of brand communication due to its visual impact and tactile experience.

Professional printing experts emphasize:

“Selecting the right material is crucial for printing projects—whether for marketing collateral, packaging, or display boards. The proper material ensures color accuracy, excellent durability, and maintains brand integrity.” — Don Vernon Gallery

Market Insights

• Precedence Research (2025): The global digital printing market reached USD 32.4 billion in 2025 and is projected to grow to nearly USD 60 billion by 2034, at a CAGR of 7.09%. 🔗Source
• Grand View Research (2023): In 2023, the global digital printing market reached USD 38.07 billion and is expected to rise to USD 57.03 billion by 2030, at a CAGR of 6.2%. 🔗Source

These figures highlight the growing demand for high-quality printing materials and flexible production solutions worldwide.

This guide provides overseas businesses with a comprehensive overview of advertising materials and recommended printing equipment, ensuring the best decision-making for marketing and production.

Table of Contents

1. KT Board — Lightweight Display Solution
2. PVC Board — Durable Advertising Material
3. Acrylic — Transparent Premium Display
4. Self-Adhesive Vinyl — Flexible Promotion Medium
5. PVC Banner Fabric — Outdoor Advertising Choice
6. Vehicle Wrap — Mobile Advertising Tool
7. Lightbox Sheet — Bright, Colorful Backlit Material
8. Lightbox Fabric — Large Outdoor Advertising
9. Transparent Adhesive Vinyl — Window & Glass Displays
10. Soft Film — High-End Space Decoration
11. PP Synthetic Paper — High-Precision Printing Material
12. Banner Cloth — Flags & Hanging Ads
13. One-Way Vision Vinyl — Transparent Glass Ads
14. Canvas — Art Reproduction & Premium Decor

1. KT Board — Lightweight Display Solution

Features & Process: Expanded polystyrene core laminated with smooth paper. Lightweight, eco-friendly, water-resistant.
Applications: Displays, posters, background boards, hand-held signs.
Price Range: ~25–39 RMB/m²
Printing Solution: Print on self-adhesive vinyl, then mount.
Recommended Machines:

• JW-1832i Dual-Head Printer
• JW-1804 Four-Head Printer

2. PVC Board — Durable Advertising Material

Features: Waterproof, fireproof, termite-proof. Available in hollow/solid, soft/hard types.
Applications: Signage, carvings, construction decoration.
Price Range: ~40–60 RMB/m²
Printing Solution: Vinyl printing + application

3. Acrylic — Transparent Premium Display

Features: PMMA material, high transparency, durable, strong light diffusion.
Applications: Lightboxes, signage, premium displays.
Price Range: Extruded: 50–150 RMB/m² | Cast: higher price
Recommended Machines:

• Baosiwei JW-2513 UV Flatbed Printer
• Baosiwei   JW-6090 UV Flatbed Printer

4. Self-Adhesive Vinyl — Flexible Promotion Medium

Features: Adhesive backing, vivid colors, waterproof with lamination.
Applications: Posters, wall advertising, trade shows.
Price Range: 15–25 RMB/m²
Machines:

• Indoor: Water-based A1 Printer
• Outdoor: Eco-solvent E1 Printer
• JW-1832i, JW-1804

5. PVC Banner Fabric — Outdoor Advertising Choice

Features: PVC-based, glossy/matte/scrim types, strong weather resistance.
Applications: Billboards, shop signage, construction barriers.
Price Range: 10–25 RMB/m²
Recommended Machines: Large-format UV Hybrid Printer (1.9m/3.2m).

6. Vehicle Wrap — Mobile Advertising Tool

Features: PVC functional layer, UV-resistant, easy to remove.
Applications: Cars, buses, subway ads, mall posters.
Price Range: 20–60 RMB/m²
Machines: Eco-solvent printer / UV Hybrid Printer

7. Lightbox Sheet — Bright, Colorful Backlit Material

Features: Transparent/semi-transparent options. Vibrant under backlight.
Applications: Advertising lightboxes, ultra-thin displays.
Price Range: 20–60 RMB/m²
Machines: UV Hybrid Printer(JW-1904UV).

8. Lightbox Fabric — Large Outdoor Advertising

Features: Dual PVC layers with mesh, strong light transmission.
Applications: Large billboards, outdoor branding.
Price Range: 30–60 RMB/m²
Machines: Eco Solvent/UV Hybrid Printer

9. Transparent Adhesive Vinyl — Window & Glass Displays

Features: Transparent backing, waterproof, UV-resistant, residue-free.
Applications: Storefronts, glass doors.
Price Range: 30–65 RMB/m²
Machines: Eco-solvent / UV Hybrid Printer.

10. Soft Film — High-End Space Decoration

Features: PVC, fire-resistant, flexible, high light transmission.
Applications: Ceilings, walls, luxury decoration.
Price Range: 70–250 RMB/m²
Machines: Baosiwei UV Hybrid Printers (1.8m/3.2m)

11. PP Synthetic Paper — High-Precision Printing Material

Features: Flexible PP base, high-resolution, quick drying.
Applications: Posters, roll-up banners, X-stands.
Price Range: 15–35 RMB/m²
Machines: JW-1832i, JW-1804

12. Banner Cloth — Flags & Hanging Ads

Features: Soft fabric, solvent ink printing, waterproof.
Applications: Flags, stage backdrops, promotional banners.
Price Range: 25–60 RMB/m²
Machines: Baosiwei 2.2m Sublimation Flag Printer

13. One-Way Vision Vinyl — Transparent Glass Ads

Features: PVC perforated film, one-way visibility, weatherproof.
Applications: Bus windows, taxis, subways.
Price Range: 30–80 RMB/m²
Machines: Baosiwei UV Hybrid Printer

14. Canvas — Art Reproduction & Premium Decor

Features: Cotton/blended base, textured coating, matte finish.
Applications: Museums, galleries, hotels, custom home decor.
Price Range: 100–300 RMB/m²
Machines:

• Large-format Solvent Printer (flat effect)
• UV Hybrid Printer (textured effect)

Conclusion

From lightweight KT boards to luxury canvas, from indoor vinyl posters to outdoor vehicle wraps, this guide helps overseas customers select the best material and printing equipment for every scenario.

As a professional digital printing equipment manufacturer, Baosiwei deliver full-scale printing solutions that:

1. Enhance production efficiency
2. Reduce costs
3. Ensure color accuracy
4. Boost advertising impact

Frequently Asked Questions (FAQ)

Q1: Which material is best for outdoor advertising?

A1:PVC banner fabric, vehicle wrap, and lightbox fabric are the most durable choices for outdoor campaigns.

Q2: Which printer should I use for premium decoration projects?

UV flatbed printer and UV hybrid printers are ideal for acrylic, canvas, and soft film applications.

Q3: What is the cost-effective solution for indoor posters?

Self-adhesive vinyl and PP synthetic paper are affordable, versatile, and high-quality options.

Q4: Can your machines handle both large-format and small projects?

Yes. From A3 Flatbed printers for small items to 5m Eco solvent printers for banners, our solutions cover all sizes.

References

1. Precedence Research (2025). Digital Printing Market Size & Forecast to 2034. 🔗https://www.precedenceresearch.com/digital-printing-market
2. Grand View Research (2023). Digital Printing Market Size & Growth Analysis. 🔗https://www.grandviewresearch.com/industry-analysis/digital-printing-market-report
3. Don Vernon Gallery. Expert Insight on Printing Materials.

“Selecting the right material is crucial for printing projects—whether for marketing collateral, packaging, or display boards. The proper material ensures color accuracy, excellent durability, and maintains brand integrity.”